Technology & Media

It’s typical for a new technology to be adapted within a culture and used to support existing patterns of behavior. With your own relevant examples, answer these questions.

1) What kind of culture influences through technology can you see from today’s world?

Technology that i found from today's world is an instant messenger. we can found many instant messenger such as Yahoo Messenger, MSN, mobile chat and etc.

People are now related to new world generation and based on that, many people use this new modern technology and no more written mail in the letter box.

The disadvantage of letter mail is,the letter could be gone by the heavy rain or windy weather. Even the postman also might be accident in the middle of the roadway or the mailing address could be false or person are moving out.

The best thing using new technology in this modern era, instant messenger could solve all this problem, letter gone missing or the postman even dead by the roadways. people had just to sit down, and open their laptops or even chat in the mobile, like MSN messenger, it can be used on the mobile.

This might help people reduce the burden of wasting our time to post the letter, line up in the long line just to have an RM 0.20 stamp for posting out the letter mail.


2) Is there a possibility to reshape the (new) culture today via new technology, How?

Culture can be changed as it always changing from the old ones to the new ones. As an example the mobile phone. last time we can only communicate through voices and sms. Later on mms came as an easy way to pass picture of us, family and friends to the others. Then, making our life rich of technology, we are now using 3G mobile phone to communicate.


Personal Reflection in class.

Mdm Helena were showing us an interesting video and we submitted our second assigment of 800 words.

Media Imperialism

The documentary entitled "The Power of Nightmares (Part 3 - Shadow in the Cave)" by Adam Curtis was shown in class on Monday. How do you relate the information given to you in the documentary to the theory of Media Imperialism that we talked about in lecture?

The summary of this video :

In the history of shock & panic on 11 September 2001,
the non-conservatives reconstructed the Islam as the 1st enemy to US nation,
the Soviet Union. The unknown attacked on America make it clear that there are dangerous individual and groups around the world. The nightmare vision on Islamic became real of a vision powerful hidden organization waiting to strike our societies.

The power of nightmares : Shadow in the cave, where US nation believes that the invisible enemy that know their symbol of wealthy down is now hidden in one of the cave in the Islamic country. The head of the enemy is Osama bin Laden from Pakistan. hey started a question around the world, the bring up the main topic of the world, 'what would happen next and does they will capture osama alive''. Through media they play role and spread the news of the badness islamic person through out the world and the islamic now wants to control the large nations in the country.

Personal reflection in class:
The class lecture for this week is short yet the video is too long. lol.

Tetrad of Media

Using McLuhan's "Tetrad of Media" (see diagram below), choose a medium or media application or tool (e.g. newspaper, books, radio, tv, film, internet, computer games, handphone, instant messaging, blogging, online advertising, youtube, facebook etc.) and explain its media effects? Please refer to Week 9's lecture notes plus your own research to discuss this topic.


Enhance : We need car replace the foots and steps. We need newspaper replace back talked and whisper.

Reverse : Car to foot, handphone to smoke signals, facebook to chatting in cafe

Obsolesces : No need harder work do the simple things.

Retrieved : Sense of adventure retrieved. Car sense of speed, telephone sense of community.


Critical reflection.

I choose car. By enhance form the car, if we had it, we would cut our waste time as we had a speed to go. Car give us speed to work in daily life. Don't need to waste much time on walking home or whenever.
Isn't it cute? Car can take us to wherever we want to go. Put on a fuel and vroom away!







Reversing of a car: all should be tired of walking right now. Foot as the main transport going anywhere.

Obsolesces : Just start and drive. Speeding for more.

Retrieved : Give opportunity open our store and gain more wealth.



Personal reflection of class:

This week of lecture. Thanks by not put the due date earlier than 20th april. LOL :D

Obscenity, pornography, indecency.

Obscenity, pornography and indecency: What are the differences between these terms?

first of all, the meaning of :

Pornography: a description of prostitutes or prostitution. Other words, pornography defined as material that is predominantly sexually explicit and intended primarily for the purpose of sex.

Indecency: regulated in the interest of protecting children from the nasty effects of
exposure that they have seen on media.

Obscenity : The exhibition of an obscene picture is an indictable offence at
common law, although not charged to have been exhibited in public, if
it be averred that the picture was exhibited to sundry persons for
money. 

In my own personal oppinion.

Pornography, indecency and obscenity is a same based idea, that is connected to main idea which is moral, sex and behavior.

pornography is where people looked up in the porno web and see such a thing, indecency is the attitude of a person and judge by others either is suits or not. and the obscenity is that applying contemporary community standart and viewing the materials as a whole.

Second way to describe obscenity is a patently in offensive ways, sexual conduct such as ultimate sexual acts, normal or preverted, actual or stimulated, masturbation, excretory fnctions or lew exhibition of the genitials measured against whether the materials is patently offensive by contemporary community standards; that is, whether it so exceeds the generally accepted limits of candor as to be clearly offensive.

Reflection of the class:

There are no classes for this week, but then Mr Radzi came in and talk about our second assigment essay in 800 words. So there's nothing to comment about.

Media Literacy

What is Media Literacy?

Based on the source from the internet, Media literacy is the ability to sift through and analyze the messages that inform, entertain and sell to us every day. It's the ability to bring critical thinking skills to bear on all media which is from music videos and Web environments to product placement in films and virtual displays. It's about asking pertinent questions about what's there, and noticing what's not there.
And it's the instinct to question what lies behind media production the motives, the money, the values and the ownership and to be aware of how these factors influence content.
Media education encourages a probing approach to the world of media: Who is this message intended for? Who wants to reach this audience, and why? From whose perspective is this story told? Whose voices are heard, and whose are absent? What strategies does this message use to get my attention and make me feel included?
In our world of multi-tasking, commercialism, globalization and interactivity, media education isn't about having the right answers—it's about asking the right questions. The result is lifelong empowerment of the learner and citizen.

link : http://www.media-awareness.ca/english/teachers/media_literacy/what_is_media_literacy.cfm



In my oppinion :

take a look at this video =)





Media literacy is the ability to analyze, evaluate and create media in a variety kinds of forms. it is also requires to understanding and manipulating the process used to create message in modern world. Media Literacy are used in this 21st century by approaching education to students to understand the role of media. media forms that are used is from the print to videos.

Why Media Literacy are important to all FCM student?

-because all student can learn new thing in lecture in class based from the media.
-to improve using media in class
-media give more idea based on the project for fcm student
-educating for future
-are the example that shown how things work in media
-used by sending message to one another

Reflection in class :

im glad that the class are not so that boring, students are concentrating the lecture and lots of video are shown, making the class more interesting. :)

Stereotype?!

What is the stereotype means :

Based on the internet :
http://www.media-awareness.ca/english/special_initiatives/toolkit/stereotypes/what_are_stereotypes.cfm

Stereotypes are as old as human culture itself. They reflect ideas that groups of people hold about others who are different from them.

A stereotype can be embedded in single word or phrase (such as, "jock" or "nerd"), an image, or a combination of words and images. The image evoked is easily recognized and understood by others who share the same views.

Stereotypes can be either positive ("black men are good at basketball") or negative ("women are bad drivers"). But most stereotypes tend to make us feel superior in some way to the person or group being stereotyped. Stereotypes ignore the uniqueness of individuals by painting all members of a group with the same brush.

Stereotypes can appear in the media because of the biases of writers, directors, producers, reporters and editors. But stereotypes can also be useful to the media because they provide a quick identity for a person or group that is easily recognized by an audience. When deadlines loom, it's sometimes faster and easier to use a stereotype to characterize a person or situation, than it is to provide a more complex explanation.

Based on my oppinion :

For me the stereotype is when the person look at others and reflect their perspective to the person in their own way itself. It comes with negative and positive oppinion towards the things out from their mind.

Take this as an example : Malay usually ate food with hands, English people used fork and spoon, to the old tipical native people, their first thought is, what is it using that thing to eat? We had our own tradition, Malay use hand, English use fork and spoon then same with others with their own culture. But in this 21st century, we can say almost all use fork and spoon to make it easier. Haha.

Stereotype can be useful in media so they can identify which good and which is just copy and paste from others. So we would know which one is his and hers idea or thought.

There are also some bad things for the stereotype people, such as they will only comments on bad thing much more than the positive thing. Not only the comment it, they also talks bad behind people and compare one person to another. This is not good for all of us.

Personal reflection in class :

There is no lecture for this week, so i guess, its just fine. I can relax and do other assignment in room. Hahahahahah!

2nd topic assignment

Do you often take what is on the Internet as truth without thinking much about it? If yes, why? If no, why? Discuss this in your own words.


No. The resource on the internet is not true all all times. Because we can create our own web and state our own opinion in the web. And for any other people who see our personal idea might think that we are all true, without he or she research to other true resource. Such as example, Wikipedia. This web is a very famous and could be edited by any other stupid people that might think he's source is right but it is truly wrong. People just seem to be accept some other false thing as a common true thing. This is not a good start for all of us.

Personal reflection in Media Culture class.

The lecturers are getting funnier. so, overall, time to time this class is ok.