Tetrad of Media

Using McLuhan's "Tetrad of Media" (see diagram below), choose a medium or media application or tool (e.g. newspaper, books, radio, tv, film, internet, computer games, handphone, instant messaging, blogging, online advertising, youtube, facebook etc.) and explain its media effects? Please refer to Week 9's lecture notes plus your own research to discuss this topic.


Enhance : We need car replace the foots and steps. We need newspaper replace back talked and whisper.

Reverse : Car to foot, handphone to smoke signals, facebook to chatting in cafe

Obsolesces : No need harder work do the simple things.

Retrieved : Sense of adventure retrieved. Car sense of speed, telephone sense of community.


Critical reflection.

I choose car. By enhance form the car, if we had it, we would cut our waste time as we had a speed to go. Car give us speed to work in daily life. Don't need to waste much time on walking home or whenever.
Isn't it cute? Car can take us to wherever we want to go. Put on a fuel and vroom away!







Reversing of a car: all should be tired of walking right now. Foot as the main transport going anywhere.

Obsolesces : Just start and drive. Speeding for more.

Retrieved : Give opportunity open our store and gain more wealth.



Personal reflection of class:

This week of lecture. Thanks by not put the due date earlier than 20th april. LOL :D