Media Literacy

What is Media Literacy?

Based on the source from the internet, Media literacy is the ability to sift through and analyze the messages that inform, entertain and sell to us every day. It's the ability to bring critical thinking skills to bear on all media which is from music videos and Web environments to product placement in films and virtual displays. It's about asking pertinent questions about what's there, and noticing what's not there.
And it's the instinct to question what lies behind media production the motives, the money, the values and the ownership and to be aware of how these factors influence content.
Media education encourages a probing approach to the world of media: Who is this message intended for? Who wants to reach this audience, and why? From whose perspective is this story told? Whose voices are heard, and whose are absent? What strategies does this message use to get my attention and make me feel included?
In our world of multi-tasking, commercialism, globalization and interactivity, media education isn't about having the right answers—it's about asking the right questions. The result is lifelong empowerment of the learner and citizen.

link : http://www.media-awareness.ca/english/teachers/media_literacy/what_is_media_literacy.cfm



In my oppinion :

take a look at this video =)





Media literacy is the ability to analyze, evaluate and create media in a variety kinds of forms. it is also requires to understanding and manipulating the process used to create message in modern world. Media Literacy are used in this 21st century by approaching education to students to understand the role of media. media forms that are used is from the print to videos.

Why Media Literacy are important to all FCM student?

-because all student can learn new thing in lecture in class based from the media.
-to improve using media in class
-media give more idea based on the project for fcm student
-educating for future
-are the example that shown how things work in media
-used by sending message to one another

Reflection in class :

im glad that the class are not so that boring, students are concentrating the lecture and lots of video are shown, making the class more interesting. :)

Stereotype?!

What is the stereotype means :

Based on the internet :
http://www.media-awareness.ca/english/special_initiatives/toolkit/stereotypes/what_are_stereotypes.cfm

Stereotypes are as old as human culture itself. They reflect ideas that groups of people hold about others who are different from them.

A stereotype can be embedded in single word or phrase (such as, "jock" or "nerd"), an image, or a combination of words and images. The image evoked is easily recognized and understood by others who share the same views.

Stereotypes can be either positive ("black men are good at basketball") or negative ("women are bad drivers"). But most stereotypes tend to make us feel superior in some way to the person or group being stereotyped. Stereotypes ignore the uniqueness of individuals by painting all members of a group with the same brush.

Stereotypes can appear in the media because of the biases of writers, directors, producers, reporters and editors. But stereotypes can also be useful to the media because they provide a quick identity for a person or group that is easily recognized by an audience. When deadlines loom, it's sometimes faster and easier to use a stereotype to characterize a person or situation, than it is to provide a more complex explanation.

Based on my oppinion :

For me the stereotype is when the person look at others and reflect their perspective to the person in their own way itself. It comes with negative and positive oppinion towards the things out from their mind.

Take this as an example : Malay usually ate food with hands, English people used fork and spoon, to the old tipical native people, their first thought is, what is it using that thing to eat? We had our own tradition, Malay use hand, English use fork and spoon then same with others with their own culture. But in this 21st century, we can say almost all use fork and spoon to make it easier. Haha.

Stereotype can be useful in media so they can identify which good and which is just copy and paste from others. So we would know which one is his and hers idea or thought.

There are also some bad things for the stereotype people, such as they will only comments on bad thing much more than the positive thing. Not only the comment it, they also talks bad behind people and compare one person to another. This is not good for all of us.

Personal reflection in class :

There is no lecture for this week, so i guess, its just fine. I can relax and do other assignment in room. Hahahahahah!

2nd topic assignment

Do you often take what is on the Internet as truth without thinking much about it? If yes, why? If no, why? Discuss this in your own words.


No. The resource on the internet is not true all all times. Because we can create our own web and state our own opinion in the web. And for any other people who see our personal idea might think that we are all true, without he or she research to other true resource. Such as example, Wikipedia. This web is a very famous and could be edited by any other stupid people that might think he's source is right but it is truly wrong. People just seem to be accept some other false thing as a common true thing. This is not a good start for all of us.

Personal reflection in Media Culture class.

The lecturers are getting funnier. so, overall, time to time this class is ok.